Horn Ok Please fest in Delhi has always been such a crowd-pleaser.
While we’re reviewing the top events in Delhi-NCR, it would be a shame to skip this one.
This vibrant fest has become a must-attend event for food lovers and music enthusiasts.
Let’s explore how Horn Ok Please fest sets itself apart. And of course, we’ll be talking about all the valuable event lessons that can be learned from its success.
A. What is Horn Ok Please?
Horn Ok Please fest is one of Delhi’s largest food festivals. This fest was launched in 2017 and has grown to be a crowd favorite.
It is India’s Happiest Food Festival and is the ultimate celebration of food & drinks!
It attracts a large number of foodies, music lovers, and families. It offers a delightful mix of gourmet food, live performances, and entertainment activities.
Horn Ok Please fest is conceptualized, organized, and marketed by So Delhi. The main focus behind it is to bring together food and lifestyle experiences.
With each edition, the Horn Ok Please fest introduces fresh themes, new vendors, and unique interactive elements. This makes it an ever-evolving celebration that always feels exciting.
B. What is Horn Ok Please all about?
Horn Ok Please is a 3-day fest. Each edition of Horn OK Please Fest features a wide variety of attractions, including:
1. Food options for everyone
Horn Ok Please is known for showcasing over a hundred food trucks and pop-up stalls.
From international delicacies to Indian street food, there is something for everyone.
These famous vendors include Burgerama, Indus Flavours, Noida Moms & Co, and Momo Express.
Horn Ok Please fest ensures an unforgettable culinary experience for food enthusiasts of all preferences.
2. Power-packed performances
Horn Ok Please fest has an exciting lineup of artists and musicians.
Performances range from indie bands to DJs spinning tunes all weekend long.
Well-known artists like Parmish Verma, Raftaar, and Maninder Buttar are featured.
Such a musical experience draws in crowds of music lovers and caters to every music taste.
3. Flea market
Alongside its delicious food and thrilling music, Horn Ok Please fest also features a flea market.
This flea market has homegrown fashion, lifestyle products, and unique accessories. It is a great spot for people looking for quirky and unique finds.
Horn Ok Please fest is a great place for local artisans to showcase their products.
4. Arcade arena
The festival also offers carnival rides and arcade games.
You will also find fun activities like life-sized Jenga, photo booths, and graffiti walls.
These attractions are a hit among attendees of all ages, keeping the festival buzzing with energy.
C. Where is Horn Ok Please held?
Horn Ok Please fest is held in Delhi.
The event is organized at expansive outdoor venues like the Jawaharlal Nehru Stadium.
This venue can accommodate a very large number of attendees. It also provides ample space for food trucks, shopping stalls, and other entertainment zones.
D. What is the marketing strategy of Horn Ok Please?
Horn Ok Please fest uses diverse marketing strategies to draw attention and boost attendance.
These tactics keep the festival exciting and engaging for its audience.
1. Promotion by So Delhi
As mentioned above Horn Ok Please fest is conceptualized by So Delhi.
So Delhi is the city’s biggest entertainment and lifestyle guide. Since So Delhi creates and organizes the festival, Horn Ok Please gets featured on its website and social media.
This gives Horn Ok Please fest a big advantage. It promotes the event to people who already trust So Delhi for updates on fun things to do in Delhi.
2. Social Media Presence
Along with this, Horn Ok Please uses its own social media channels to connect directly with people.
They share live updates during the event, posting pictures and videos of the crowd, food stalls, and fun activities.
Engaging on social media helps save marketing costs and is a very smart way to directly engage with the audience.
3. Influencer Marketing
Influencer marketing plays a significant role in attracting attendees to Horn Ok Please fest.
Horn Ok Please also collaborates with various influencers and content creators to promote their events.
Artists performing at the event also post about the same, contributing to the buzz.
When such renowned artists post about festivals, it builds curiosity among their followers. This makes them more likely to attend the event.
4. Creative Contests
Horn Ok Please fest also plans some contests around the event. They once came up with this contest where they asked their followers to ‘spill the beans on your wackiest food mashups’.
Even for their upcoming fest, they came up with a contest. This gives 5 lucky winners a chance to get free 1+1 tickets for the fest!
Such a contest creates buzz and encourages more people to discuss the event.
Offering free tickets as prizes gives people an extra incentive to join. This leads to higher visibility, more followers, and ultimately, more attendees.
E. Why is Horn Ok Please successful?
Horn OK Please Fest is a very successful festival. It is a three-day event in Delhi that brings together over one lakh food lovers.
It has become a big platform for food vendors, helping them connect and work together.
1. Improved attendee experience each year
The festival keeps getting better by improving the experience for visitors.
For example, they made the event cashless by partnering with DC Cashless, which makes paying for food and drinks easier and faster.
2. More variety every new edition
70% of stalls at Horn Ok Please fest welcomed new vendors in the 8.0 edition.
In addition, they have furnished space for newbie, homegrown artists to showcase their innovative platters of everything they have. [Source:India.com]
This variety keeps people coming back for something different each year and creates a sense of discovery and excitement.
3. A dream straight out of Instagram
The venue has lots of fun photo booths where one can take pictures.
These spots encourage attendees to capture and share their experiences on social media, creating free promotions for the festival.
4. Creative themes
Themes like the tropical vacation vibe at Horn Ok Please fest also play a big role in making the event successful.
Themed elements like tropical beverages, fun photo spots, and decor draw attendees who want something different and exciting.
F. Event Planning notes from Horn Ok Please
Here is what event planners can learn from Horn Ok Please fest:
Partnering with an established brand like So Delhi for event promotion offers access to a large audience base.
This increases visibility and builds trust in the event.
Choosing large venues like Jawaharlal Nehru Stadium ensures there is enough space for both foot traffic and a variety of entertainment zones.
The event venue itself holds reputation of being the hosting ground of the hottest-selling events.
Featuring new and homegrown vendors keeps the event exciting. Horn Ok Please fest tries to welcome new vendors each year.
This encourages repeat visitors by offering them new culinary experiences.
Partnering with DC Cashless to create a cashless environment.
At Horn Ok Please event, attendees are expected to buy a card instead of making payments for each product separately.
These cards can be bought and used for cashless payments across all food and beverage stalls.
This makes transactions easier and quicker for both attendees and vendors. And improves the overall experience.
Introducing themes like tropical vacation vibes adds uniqueness to each edition of the event.
This ensures that attendees are drawn to experience something new every time.
G. FAQ
1. Where can you buy Horn Ok Please tickets from?
Tickets for Horn Ok Please fest are available online via platforms like Paytm Insider.
They also offer early bird deals and group passes to drive ticket sales. The early bird deals started with as low as INR 199.
Each ticket allows entry only for the date on which it has been purchased.
On-the-spot ticket sales are available at the venue. However, it is recommended to buy tickets online to avoid long queues.
2. Is Horn Ok Please profitable?
Horn Ok Please fest is a very profitable fest in India. It generates revenue through ticket sales, sponsorship deals, and vendor fees.
Over time, the festival has become a major platform for showcasing the food industry in Delhi.
It has earned a reputation as one of the biggest food events in the city, helping it grow year after year.
Big brands like The Lalit, Dewar’s, and KTM have sponsored the Horn Ok Please fest.
These sponsorships bring in additional funds and raise the event profile.
H. Conclusion
Horn Ok Please fest stands out as a vibrant and successful event due to its unique blend of food, music, and entertainment.
These smart marketing strategies and seamless execution is what led to its success. This festival has grown into a must-attend event for food lovers in Delhi.
Event planners can get many valuable lessons from Horn Ok Please fest on how to create engaging and profitable events.
We share valuable tips to help event planners plan successful events like Horn Ok Please fest.
Keep an eye on our articles for more helpful advice that will keep you ahead in the event planning world!
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