Delhi, India’s capital city, is always busy with lots of fun things to do.
Big events and festivals are happening all the time.
If you’re planning an event, it’s important to know about what’s going on in Delhi. It’ll help you create better experiences for the attendees.
This guide will cover some popular events, what makes them special, and tips to help you plan your successful events.
You can expect to read about these popular events in Delhi:
- Comic-Con
- HT City Unwind
- Grub Fest
- Zomaland
- Horn Ok Please
- International Trade Fair
- Boho Bazaar
- Gin Festival
Let’s get into the details of how these events in Delhi have managed to create a buzz year after year.
A. Comic-Con Delhi
Comic-Con is the grandest pop-culture celebration on the subcontinent.
It is one of the most celebrated events in Delh.
It is a fun event celebrating comics, movies, and video games. It includes celebrity panels, cosplay contests, and special merchandise stalls.
1. Where is Comic-Con held?
The first edition of Comic-Con in India was held in New Delhi. Over the years it expanded to other major cities like Mumbai, Bangalore, Pune, Hyderabad, and Ahmedabad.
In Delhi, this event is organized at the NSIC Exhibition Grounds in Okhla, New Delhi.
What is the marketing strategy of Comic-Con?
Comic-Con promoted its event on social media by featuring creative giveaways. For example, Hot Wheels encouraged attendees to take a picture and share it on Instagram to receive free merchandise.
It emphasized exclusive panels and surprise guests as a part of its strategic marketing.
Generating excitement before the event can draw larger crowds and keep attendees talking long after the event ends.
2. Why is Comic-Con successful?
Comic-Con is a successful event as it offers like-minded people a space to connect. Attendees even dress up as their favorite characters.
Another reason is the growth of pop culture and its increase in demand.
This event also gets a lot of media attention and a large number of celebrities attend it, making it very popular.
Lastly, this event also helps in boosting the economy as it attracts a large number of tourists.
3. Event planning notes from Comic-Con
Some event planning tips and tricks you can learn from Comic-Con are-
Comic con is a premier example of how to create unforgettable event experiences.
It incorporated VR experiences allowing attendees to live iconic scenes. VR makes the event very engaging.
Comic-Con adopted a very cool promotion strategy by featuring giveaways on its social media.
B. HT City Unwind
HT City Unwind is a very lively festival. It celebrates food, music, and art.
Along with this, it features local talent, workshops, live performances, and a lot of food stalls with delicious food.
1. Where is HT City Unwind held?
HT City Unwind is held in New Delhi, India. It is usually hosted in the most popular spot for events ie., Jawaharlal Nehru Stadium (JLN Stadium).
2. What is HT City Unwind’s marketing strategy?
HT City Unwind mostly depends on social media marketing to promote its event.
They also work with lifestyle influencers to attract more people.
Like most other successful events in Delhi, they’ve used long-term branding as a marketing strategy.
3. Why is HT City Unwind successful?
HT City Unwind comes under HT Media which runs the popular newspaper Hindustan Times.
Naturally, they’re able to pull a good crowd from their existing media channels itself.
They have a combined reach of 40 million people across various channels. This includes print, digital, radio & on-ground channels, for experiential marketing and brand awareness.
Every year, this event is attended by 40 thousand Millennials & Gen-Z providing a prime opportunity for brand awareness.
4. Event planning notes from HT City Unwind
HT City Unwind teaches us how to leverage existing resources.
HT City Unwind has a powerful online presence through partnerships. If planning to promote your event this is a great point to remember.
You should offer early-bird tickets. This helps in bringing revenue long before the event.
This revenue can help you cover costs like venue bookings, marketing, and vendor payments.
C. Grub Fest
Grub Fest is one of the biggest food festivals in India. It is a dream come true for food lovers.
It brings together the best food vendors from Delhi. It has everything from food trucks to pop-up restaurants.
If you’re passionate about food and want to explore different flavors, this fest is a must-visit.
1. Where is Grub Fest held?
The Grub Fest location is central, making it easy to reach via public transport or private vehicles.
The Grub Fest is also hosted at the Jawaharlal Nehru Stadium (JLN Stadium), New Delhi. This venue is the most-loved by most trending events in Delhi.
This venue is well-known for hosting large-scale events.
2. What is Grub Fest’s marketing strategy?
For marketing Grub Fest the most common and free medium i.e. its own social media was used.
Everything about the Grub Fest was updated in real-time on their social media. This keeps the excitement alive during the festival.
3. Why is Grub Fest successful?
At Grub Fest, nobody is left out.
There is something for everyone.
Even the children have something to do as there are many games and arcades.
It is a modern take on old-fashioned fairs.
Their concept is a safe tried-and-tested genre of events in Delhi. Budding event planners can definitely try their hand at it.
4. Event planning notes from Grub Fest
Grub Fest makes tall claims by calling itself India’s Largest Food Festival.
While it hasn’t been proven or denied, there is a history of success to this event.
They’ve often used their past successes as a way to market their upcoming events.
Their extensive photo and video coverage of the event fuel their social media all year long.
They’ve now expanded to New Delhi, Gurugram, Pune, Mumbai, and Chandigarh.
To learn more about how they’ve emerged as leaders in events in Delhi, read our review on Grub Fest.
D. Zomaland
Zomaland is a fun festival by Zomato. This festival combines food and entertainment.
It features many food stalls, live music, live shows, and fun activities for families and friends.
1. Where is Zomaland held?
Zomaland is hosted across many cities in India. Some of these cities are Pune, Mumbai, Bengaluru, Chandigarh, Hyderabad, Ahmedabad and Kolkata.
It is organized at large venues like Jawaharlal Nehru Stadium (JLN Stadium), New Delhi.
2. What is Zomaland’s marketing strategy?
Zomato used many marketing campaigns to promote Zomaland.
It majorly relies on event marketing, promotions, and partnerships.
It collaborates with many influencers and creators who post about this event on their social media.
Along with this Zomaland uses its own social media presence to create a buzz around the event.
3. Why is Zomaland successful?
Zomaland is a successful event as it brings what people exactly want—music, food, and art.
They take bits and pieces of the best events in Delhi and incorporate it into their event. This helps them curate the best possible event experience for attendees.
It also has many immersive zones that let the audience feel that they are a part of the event.
The most important part behind this success is that Zomato creates a sense of belonging amongst the audience.
4. Event planning notes from Zomaland
Zomaland goes above and beyond with creativity. Last year, they had a separate ZomatoLive setup with live DJ. This was a delight for all the techno music lovers.
They don’t just have events for all age-groups but rather also for different interests and hobbies.
E. Horn Ok Please Fest
Horn Ok Please is a food truck festival celebrating street food and local flavors.
It features food stalls, live music, and games. Overall it is a very lively experience.
1. Where is Horn Ok Please held?
Horn Ok Please is held at Jawaharlal Nehru Stadium (JLN Stadium), New Delhi.
2. What is Horn Ok Please’s marketing strategy?
The Horn Ok Please’s marketing team works with local influencers to promote the event.
3. Why is Horn Ok Please successful?
Horn OK Please is conceptualized, marketed and executed by So Delhi, Delhi’s largest digital & entertainment guide.
With strong marketing and event organizing, they are able to achieve success.
This year, they will have their 13th edition of Horn OK Please Fest, that definitely goes on to show the success they have achieved.
4. Event planning notes from Horn Ok Please
Here are some things event planners can learn from the management of Horn Ok Please.
Try to engage local chefs and street vendors, especially in your events for a diverse food menu.
Learn to adapt to challenges. Despite a tight 36-hour setup window and a bad weather forecast, the event was executed successfully.
Creative props like truck horns, painted tires, cycle rims, and scaffold pillars were used in this festival. Engaging decor helps immerse the audience and creates memories.
F. International Trade Fair
The International Trade Fair is one of the biggest trade fairs in India.
It also happens to be one of the most-waited events in Delhi NCR.
It showcases handicrafts, textiles, and technology. They’re categorised with states and countries and spread across a large ground.
Lately, they’ve also turned digital, even for event decoration!
1. Where is the International Trade Fair held?
International Trade Fair is held at Pragati Maidan in New Delhi.
2. What is the International Trade Fair’s marketing strategy?
They promote the fair through trade publications.
Online ads are also used as a medium to promote the event. These target businesses and entrepreneurs.
3. Why is the International Trade Fair successful?
International Trade Fair gets its long-standing success from the reputation they have built.
It has been a prominent event since the days when print media used to dominate.
Currently, it is a great event for networking, especially for B2B purposes.
This event also operates on a huge scale. It’s safe to say it is one of the biggest events in Delhi NCR.
In 2024, there were 5.5 lakh visitors, with over 2.6 lakh attending through B2B and B2C interactions alone [source: Times of India].
4. Event planning notes from the International Trade Fair
While organizing a trade fair keep your main goal on helping the exhibitors to connect with the attendees.
Offer engaging presentations and workshops to attract visitors to your event.
International Trade Fair also keeps its event concept fairly simple.
Here, you can explore the event or a state or country basis.
A separate food court also ensures that the attendees stay full and engaged throughout their whole day.
G. Boho Bazaar
Boho Bazaar is a creative market that celebrates handmade and artisanal goods.
You’ll find everything from clothing to home decor from local artists in this event.
1. Where is Boho Bazaar held?
Boho Bazaar is held at Jawaharlal Nehru Stadium (JLN Stadium) in New Delhi.
2. What is Boho Bazaar’s marketing strategy?
Boho Bazaar mainly uses social media, that too Instagram for marketing the event.
They showcase featured artisans and their products on social media platforms.
3. Why is Boho Bazaar successful?
One of the main reasons behind the success of Boho Bazaar is the unique offerings by vendors.
4. Event planning notes from Boho Bazaar
A short story about the event or others involved in your event can elevate the experience of the attendees.
You can encourage the artisans and vendors in your events to share their stories to form deeper connections with the attendees.
H. Gin Festival
The Gin Festival is all about showcasing different gin brands and cocktails.
It includes tasting of these cocktails and attracts gin lovers from all over the city.
1. Where is the Gin Festival held?
The Gin Festival is organized in different cities like Bengaluru, Mumbai, and Delhi.
In Delhi, it is held at DLF Surface Parking 3, Cyber City, Gurugram.
2. What is Gin Festival’s marketing strategy?
Gin Festival, like other events in Delhi, uses social media campaigns to promote their event.
They also promote their events using ticketing partners such as PayTm Insider.
They even partnered with various brands. This helped them to attract a large crowd of gin enthusiasts.
3. Why is the Gin Festival successful?
The Gin Festival has a very enjoyable and fun atmosphere. This is one of the foremost reasons behind its success.
Good alcohol combined with good music is their recipe for success.
Events such as India Cocktail Week also emerged, inspired by these alcohol-inspired events in Delhi.
4. Event planning notes from the Gin Festival
While organizing such festivals make sure to have experienced bartenders. This takes the experience to another level.
You should also have a wide range of gins. There should be something for everyone.
Both newcomers and seasoned gin lovers should equally enjoy your event.
I. All about events in Delhi NCR
From Comic-Con to the culinary delights of Grub Fest, events in Delhi NCR have so much to offer.
By learning their concepts and marketing strategy, you can also improve your own event planning skills.
So, the next time you’re planning an event in Delhi, take inspiration from these popular events.
And as an investment to your own business, don’t forget to sign up for EventTube.
We’re committed to delivering you the best event planning tips.
